Five Tips for Increasing Your Program’s Exposure on Social Media

By Miles McQuiggan, Asst. Dir. of Athletic Communications, Stony Brook University, @MilesMcQuiggan Social media has become an essential part of promoting a college athletics program. The ability to reach recruits, donors, ticket buyers and other target audiences is increasing every season, and with that comes the naturally competitive element. I’m sure some of you reading… Read More Five Tips for Increasing Your Program’s Exposure on Social Media

It’s Just a Game… It’s Just a Game?

By Kerri Whitaker, Assistant Coach, University of Pennsylvania @PennWomensLax If you’re anything like me, you’ve bristled many times over the years as someone has said to you, “It’s just a game.” With oblivious good intentions: “It’s just a game.” With sympathy after a tough loss: “It’s just a game.” With bewilderment, over why you care… Read More It’s Just a Game… It’s Just a Game?